Case Study: How Merchmix Helped Firamae Grow Smart with Data-Based Predictions

The Brand: Firamae

Firamae is a fast-growing fashion brand known for its refined, minimalist aesthetic and commitment to quality. Operating in the highly competitive slow-fashion and premium essentials segment, the brand faced a common challenge: maintaining strong product availability while avoiding overproduction and excess inventory that ties up capital and erodes margin.

 

The Problem: Gut-Feel Planning Wasn't Good Enough

Before working with Merchmix, Firamae mostly guessed when ordering products and inventory. Even though they had awesome style and loyal fans, they struggled with:

• Stock Problems: Sometimes they ran out of popular sizes and colors, which lost them money and annoyed customers.

• Bad Predictions: Old-school spreadsheets couldn't tell them how new collections would do in different places.

• Data Mess: Marketing didn't always know what was in stock, so they'd promote things that were almost gone.

 

The Fix: AI Retail Help with Merchmix

Firamae implemented Merchmix as their main retail software. Using Merchmix AI, the business transformed how it planned, allocated and traded inventory driving change across three critical areas;

 

1. Accurate Sales & Demand Predictions

Merchmix replaced spreadsheet-based forecasting with a live Sales and Stock Prediction model powered by AI. The platform analysed Firamae’s historical sales data alongside external signals such as market trends and customer behaviour. This enabled the team to identify likely high-performing products earlier in the lifecycle; often before production decisions were finalised.

 

2. Smarter Stock Allocation

With Merchmix AI-driven allocation, Firamae moved away from uniform or manual stock distribution. Inventory was dynamically allocated across online and physical stores based on local sell-through rates, demand velocity, and channel performance. This ensured best-selling products were consistently available where customers were most likely to buy, improving availability and reducing missed sales.

 

3. Real-Time Trading with AI-Powered WSSI

Firamae’s teams gained access to a live, interactive Digital WSSI (Weekly Sales, Stock & Intake). This created a single source of truth across buying, merchandising, and finance. Teams could monitor sales performance in real time, assess inventory risk, and adjust budgets and intake decisions quickly as trading conditions changed.

 

The Results: Growth from Accuracy

Since using Merchmix, Firamae has gotten way better at business:

• 20% increase in Full-Price Sales: More accurate demand forecasting enabled Firamae to sell a greater proportion of product at full price rather than through clearance.

• 15% reduction in excess inventory: Smarter planning and production decisions reduced overbuying and holding costs.

• Near Zero Missed Sales: Automated replenishment ensured core and high-demand items remained consistently in stock.

• Faster decision-making: Reporting and data preparation time was reduced by 60%, freeing teams to focus on strategic planning, creative execution, and brand growth

 

In Conclusion

By selecting Merchmix as its core retail platform, Firamae shifted from reactive decision making to proactive, data led planning. With accurate demand forecasting and intelligent stock allocation, the business gained the confidence to scale its premium ranges globally, without the risk of stock imbalances or missed sales.

“Merchmix didn't just give us numbers; it made us confident to grow. We stopped guessing and started knowing what our customers want”. - Firamae Team

Ready to grow your fashion brand with the same accuracy? Look into Merchmix Inventory Solutions today .