Merchmix (“we”, “our”, or “us”) values your privacy and takes the protection of your information seriously. This Privacy Policy outlines how we collect, use, store, and protect data when you access or use the
Merchmix mobile applications (iOS and Android)
or visit
https://merchmix.co
(together referred to as the “Services”).
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the data practices described herein.
1. Personal Information
We may collect and process the following personal information when you use the Merchmix app or website:
-
Email address
(used for login authentication and account identification)
-
User ID or other account identifiers
generated by our system
-
Profile information
, such as your name and profile image (if provided)
-
Business or company details, where applicable
This information is collected to enable account creation, authentication, personalization, and secure access to our Services.
2. How We Use Your Information
We use the collected information to:
- Provide, operate, and improve the Merchmix app and website
- Manage user accounts and customer support
- Communicate important updates and service-related messages
- Analyze usage trends and improve performance
- Ensure security, prevent fraud, and comply with legal obligations
3. Sharing of Information
We do
not sell your personal data
. We may share information only:
- With trusted service providers who assist in app operations (under confidentiality agreements)
- When required by law, regulation, or legal process
- To protect the rights, safety, and security of Merchmix, users, or the public
4. Data Security
We implement appropriate technical and organizational security measures
to protect your information from unauthorized access, alteration, or disclosure. However, no digital platform can guarantee 100% security.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
6. Your Rights and Choices
GDPR Rights (EU Residents)
If you are located in the European Economic Area (EEA), you have the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
You may exercise these rights by contacting us at
aneesh@merchmix.co
CCPA Rights (California Residents)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request access to or deletion of your personal information
- Opt out of the sale of personal information (we do not sell data)
- Not be discriminated against for exercising your privacy rights
Requests can be made by emailing
aneesh@merchmix.co
7. Personal vs Business Data Clarity
- Customer business data belongs to the customer
- Merchmix processes such data only to provide the Services
- Aggregated and anonymized data may be used for analytics and service improvement
8. Cookies & Tracking Data
We use cookies and similar technologies to enhance functionality, security, and user experience. This may include:
- Analytics tools (such as Google Analytics, Mixpanel, or similar)
- Session tracking for authentication and performance monitoring
9. Security Details
- Encryption of data in transit and, where applicable, at rest
- Access controls to limit data access to authorized personnel
- Role-based permissions to ensure appropriate data access
10. Contact Us
If you have questions, concerns, or privacy requests, please contact us at:
aneesh@merchmix.co
