merchmix.

FOR MARKETING

Promote the stock you will actually have.

Marketing plans to one calendar and the buy runs on another, so the campaign lands on stock that sold out in week two or never arrived. Merchmix puts both on the same weeks and the same hierarchy, so spend follows the stock rather than guessing at it.

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WHAT YOU GET

Four things marketing gets out of it.

Know you are inside budget in the week you plan it.

Spend is planned by week against the approved budget line with the variance row directly underneath, so an overspend shows up in the week it is planned rather than in the month end wrap.

Never launch into a category that cannot support it.

Every campaign week shows what the buy has planned into it, so a launch cannot be booked against a range that has no cover.

Know what a discount costs before you approve it.

Open a promotion and it resolves to the styles it will actually apply to, with the margin each one lands at and the markdown cost split out.

Stop arguing about which version is live.

Plans are held by financial year with the status on the front of the card. Approved plans freeze, and exploring an alternative forks a draft rather than editing the signed off plan.

The marketing calendar reads the same weeks, hierarchy and budget as the buy, so the promotion in the plan is the promotion the merchandiser is trading against, and the cover you are spending into is the cover the planner committed.

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THE CYCLE

Plan the year, cost the promotion, watch it land.

Marketing runs through three stages, and each one reads the numbers the last one committed. Nothing is exported and keyed between them.

Plan the promotion against the category, not against a date.

The promo calendar runs the merchandise hierarchy down the side, so a promotion is attached to a department, category and subcategory rather than a date in a marketing calendar. The whole year sits on one timeline by week, so overlapping promotions are visible before the calendar is committed rather than discovered in trade.

Merchmix promo calendar with promotions attached to the merchandise hierarchy across the trading year

Know what the discount costs before you commit to it.

Open a promotion and it resolves to the styles it will actually apply to. Each carries what it did on promotion last year, what it lifted, what it is predicted to lift this time and the margin it lands at afterwards. Markdown cost is split into gross discount, retailer funded and vendor contribution, so what the promotion costs the business is known before approval rather than reconciled after the season.

Merchmix promo impact showing predicted lift and margin per style with markdown cost split out

Watch the spend against the plan you approved.

Actuals arrive through connectors on the channels themselves rather than being keyed, and land on the same weekly grid as the plan. Spend, orders, revenue and variance read against the approved number, so the conversation in week six is about what to do rather than whose figures are right.

Merchmix marketing tracking showing actuals against the approved plan by week

Each stage commits into the next, so the calendar you signed off is the calendar the actuals are read against.

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Frequently asked questions about marketing planning

Merchmix is a merchandising and inventory operating system with intelligence at its core, helping retailers connect planning, buying, allocation, suppliers and execution in one platform. For marketing, it holds the channel plan, the promotional calendar and the budget behind them on the same weeks and hierarchy as the buy, so campaigns are planned against stock that will actually be in the business.

A media planning tool knows your spend. It does not know your stock. Merchmix plans spend against the approved budget line and the trading calendar at the same time, so a campaign cannot be planned into a week where the range has no cover. It brings budget, promotions and channel spend into the same system the merchandiser and planner work from.

Yes. Each channel carries its own funnel: CPM, click through rate, conversion, average order value and share of new customers. Change any of them and orders per thousand spent, return on ad spend, cost per acquisition and cost to acquire a customer resolve immediately, so the return number is agreed before the spend goes out rather than argued about after the quarter closes. Channels are grouped as paid social, paid search, email and CRM, influencer and brand, each connected to the platform it runs on.

Submitted plans are read by Merchmix Intelligence before approval, and findings come back by severity, each one named against the week or channel it came from. A high severity item, such as spend concentrated into peak or a breach of a mix guardrail, has to be cleared before the plan can continue, so a plan cannot quietly reach approval. Approval freezes the version, and exploring an alternative forks a new draft rather than editing the signed off plan, with both comparable line by line afterwards.

No. Every channel is tied to the platform it runs on, and the ads are still bought where they are bought today. Merchmix is where the plan, the budget, the merchandise calendar and the actuals meet, so spend is planned against the buy and measured against the approved number. Actuals arrive from the platforms through connectors rather than being exported and keyed, with the last sync time shown on the grid where you read them.

Promotions are planned on the merchandise hierarchy rather than a separate marketing calendar, so a promotion is attached to a department, category and sub-category and resolves to the styles it will actually apply to. Buying and planning trade against the same promotion plan on the same weekly grid, which means the campaign the marketer booked is the campaign the merchandiser sees when they look at cover for that week. Overlapping promotions are flagged before the calendar is committed.

No. Most retailers start with the planning layer and add allocation, suppliers or the wider system afterwards. Every module added works off the same live numbers from the day it is switched on, so there is no migration between stages. Onboarding runs as a six-week proof of concept on your own data, so the first thing a team sees is its own season and its own spend rather than a demonstration tenant.

Plan one season against your own numbers.

A six-week proof of concept on your own data. Bring last season's spend and the buy it was meant to support, and see the calendar, the promotion cost and the actuals in one place.

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Updated 4 September 2026