About
Built for the trade, from inside it.
Made by people who ran planning and buying at M&S, ASOS, Debenhams and Best & Less. Who we are, and why.
We started with a spreadsheet.
The origin, told once, here.
The WSSI (MFP) lived in one file. 65 MB. 45 tabs. 3 years of history and $100M of budget, on the one PC that could hold it. Every Monday it was rebuilt: 10 hours a week, before a single decision.
Everyone said a proper system meant 18 months and seven figures. So we built the one we wanted at every desk: the plan in one place, live in seconds, with an agent that acts. merchmix is that file, retired.
THE ORIGINAL WORKBOOK
WSSI_MASTER_FY24_v37_FINAL_(2).xlsx
=IFERROR(VLOOKUP($B14,'Intake W14-26'!$A:$Z,MATCH(H$3,'Intake W14-26'!$3:$3,0),0)-SUMIFS('MD Ladders'!$H:$H,'MD Ladders'!$B:$B,$B14),0)Ladies WSSI · FY24
Weekly sales, stock & intake · £000| 3 | Week | Sales LY | Sales TY | Var % | Stock open | Intake | Markdown | Stock close | Cover | OTB | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 4 | W1 | 418 | 410 | -1.9% | 4,860 | 430 | 53 | 4,827 | 10.9 | 373 | |
| 5 | W2 | 421 | 448 | +6.4% | 4,827 | 490 | 59 | 4,810 | 10.5 | 390 | |
| 6 | W3 | 423 | 422 | -0.2% | 4,810 | 0 | 62 | 4,326 | 9.3 | 874 | |
| 7 | W4 | 461 | 485 | +5.2% | 4,326 | 520 | 58 | 4,303 | 9.0 | 897 | |
| 8 | W5 | 482 | 475 | -1.5% | 4,303 | 540 | 56 | 4,312 | 8.8 | 888 | |
| 9 | W6 | 466 | 482 | +3.4% | 4,312 | 0 | 52 | 3,778 | 7.5 | 1,422 | |
| 10 | W7 | 461 | 476 | +3.3% | 3,778 | 520 | 44 | 3,778 | 7.5 | 1,422 | |
| 11 | W8 | 487 | 532 | +9.2% | 3,778 | 560 | 68 | 3,738 | 7.4 | 1,462 | |
| 12 | W9 | 481 | 521 | +8.3% | 3,738 | 0 | 66 | 3,151 | 6.5 | 2,049 | chk vs LY |
| 13 | W10 | 469 | 476 | +1.5% | 3,151 | 510 | 50 | 3,135 | 6.9 | 2,065 | |
| 14 | W11 | 460 | 500 | +8.7% | 3,135 | 510 | 54 | 3,091 | 7.1 | 2,109 | |
| 15 | W12 | 426 | 447 | +4.9% | 3,091 | 0 | 47 | 2,597 | 6.4 | 2,603 | |
| 16 | W13 | 421 | 394 | -6.4% | 2,597 | 480 | 57 | 2,626 | 6.5 | 2,574 | promo moved, see Promo Cal |
| 17 | W14 | 428 | 404 | -5.6% | 2,626 | 460 | 37 | 2,645 | 6.6 | #REF! | |
| 18 | W15 | 405 | 381 | -5.9% | 2,645 | 0 | 51 | 2,213 | 5.6 | #REF! | |
| 19 | W16 | 403 | 429 | +6.5% | 2,213 | 440 | 40 | 2,184 | 5.7 | 3,016 | |
| 20 | W17 | 359 | 386 | +7.5% | 2,184 | 410 | 38 | 2,170 | 5.9 | 3,030 | |
| 21 | W18 | 360 | 374 | +3.9% | 2,170 | 0 | 44 | 1,752 | 4.9 | 3,448 | |
| 22 | W19 | 356 | 352 | -1.1% | 1,752 | 360 | 43 | 1,717 | 4.8 | 3,483 | |
| 23 | W20 | 338 | 369 | +9.2% | 1,717 | #N/A | 36 | 1,682 | 4.6 | 3,518 |
Retail was the day job first.
Nicola Bond, founder and CEO, spent around 18 years in planning, buying and technology at M&S International, ASOS, Debenhams and Best & Less. Aneesh Bond, CTO, around 16 years in enterprise architecture and big data, previously at Google.
Nicola Bond
Founder and CEO
Aneesh Bond
CTO
Mitch Starkey
Head of Growth
Matilda McCormack
Partnership Manager
Vivienne Callahan
Sales Development Manager
Amandeep Singh Behal
Dev Lead
Avi V
Advisory Board
Young, and not hiding it.
Founded in Sydney, August 2024. Everything since, dated.
August 2024
merchmix is founded in Sydney.
2026
Google for Startups Accelerator, AI cohort.
2026
Shown at NRF.
Now
Pilots with fashion and pharmacy retailers.
Where we are
Specific beats big.
A new name loses deals to old ones. So the case is a real origin, real screens and your data, not adjectives.
It has to earn the signature.
Free 6-week POC on your own data, no contract. Then live in 12 to 15 weeks, end to end: 8 to 9 weeks with us, the rest your own approvals.
Questions, answered.
Who founded merchmix?
Nicola Bond, founder and CEO, and Aneesh Bond, CTO. Sydney, August 2024.
Where are you based?
Sydney, Australia.
How many retailers use merchmix?
We don't publish a count. Pilots with fashion and pharmacy retailers; anyone can run the free 6-week POC on their own data.
What can I actually see today?
A 1-hour demo with sales and product, then your own data.
What has been written about merchmix?
Every release is on the press page, including planning from months to days.
60 minutes is enough to tell.
A 1-hour demo with sales and product. Bring the awkward questions.