Markdowns & pricing

An earlier markdown is a smaller one.

Cover, sell-through and margin per style, in season, so the first cut is the shallow one. Every change is previewed before publishing.

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Every markdown meeting asks these.

Three objections, and the mechanics.

Why cut at all if it might still sell?: Cover and rate of sale are visible per style, against last year. Lines still selling at full price are left alone; the rest show up while a light cut still works.
Can the stock move instead of the price?: Yes. Store transfers sit in the same workspace, so rebalancing is checked before price.
What stops a cut going too deep?: The preview. Impact, warnings and blockers show before you commit. Nothing publishes until you say so.

Two cuts on the same style.

Identical stock and evidence, different week.

Cut early.

Cover is high.
Rate of sale is slow.
Evidence: today's dashboard.
A light markdown clears it.
Margin mostly stays.

Cut late.

Cover is higher.
Rate of sale is slower.
Evidence: three reviews old.
A deep markdown clears it.
Margin mostly goes.

A preview shows what the cut costs.

A decision batch is built for a scope, listing proposed decisions and expected impact, warnings and blockers. Commit, publish when you choose; the decision is recorded for review.

CORE · CATEGORY PLANNING

Review the cut. See the impact.

2027 · Lakefashion · Blouses · Batch MD-027

Interactive example

Styles in batch4330 units on hand

Sales value at new prices$23,691Assuming all units sell

Gross profit at new prices$11,52348.6% gross margin

Markdown value$10,119Reduction from current prices

Decision batch

Draft · adjust the markdowns

Style	Stock	Cover	Current	New price	Margin	Check
Crinkle Viscose BlouseBL-1042	84	12 wks	$120	$84.00	50.0%	Review
Embroidered Cotton BlouseBL-1088	126	18 wks	$95	$66.50	51.9%	Review
Ramie BlouseBL-1124	48	9 wks	$80	$40.00	-5.0%	Blocked
Cotton Silk BlouseBL-1160	72	14 wks	$110	$88.00	59.1%	Ready

Prices use a further discount from the current selling price. Stock and unit costs stay fixed in this example.

yukti rebalances before you mark down.

When a style is slow in one store and selling in another, the move is proposed and executed. Price stays the last lever. You approve, or let it run.

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Insulated Jacket · Moss · protect full-price sales

Interactive demo

YUKTI

Insulated Jacket Moss is on 14.2 weeks of cover at Riverside and 2.6 at Northgate, where it is selling 22 a week. Move it before anyone reaches for a markdown.

THE PROPOSED FIX

Sixty units takes Riverside to 4.9 weeks and Northgate to 5.4, both at full price. A 25% markdown on the same units at Riverside would give away about £1,900.

Transfer proposal

Recommended

Units to move and stock remaining after transfer
Size	Move	Riverside	Northgate
S	12	6	23
M	22	12	43
L	18	10	36
XL	8	4	16

TOTAL MOVE

Riverside Northgate

60 units

About £1,900 of markdown avoidedBoth stores at full price

PRICE STAYS THE LAST LEVER

I will only raise a markdown on this style if cover is still over 8 weeks at W41.

Markdown sits between review and OTB.

Trade meetings and inventory management surface slow styles. Continuity keeps ongoing lines uncut. MFP (WSSI) holds the capacity, and atlas shows the result, live.

Product review Inventory management Continuity MFP (WSSI)atlas

core is the parent product here.

Budgets, WSSI, OTB, ranges and sizes, connected. The price decision lives beside the plan it changes.

Explore core

Questions, answered.

Does it set the price for me?

No. It identifies pricing opportunities and previews your proposed change. You decide and publish.

Is this dynamic pricing?

No. Decisions are batched, previewed and published by you. Nothing reprices on its own.

Where do published markdowns go?

Committed and published in core, then to your systems through integrations.

What does the markdown review compare?

Sales, gross profit, discounts and average selling price against budget and prior year.

Slow movers make a fair test.

Free 6-week POC on your own data, no contract. Live in 12 to 15 weeks, end to end.

free POC, no contract: 6 weeks; free POC, no contract
weeks to live, end to end: 12 to 15; weeks to live, end to end
the cost of enterprise suites: ~1/10; the cost of enterprise suites

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Updated 10 September 2026